GAMETIME: PERFORMANCE PAID SOCIAL
When it comes to selling tickets, it’s all about performance marketing, a.k.a., getting up as many shots as possible and iterating to find out what’s working. Below is a collection of top-performing ads that drove nearly $2B (billion with a ‘B’) in ticket sales in 2024, launching Gametime into profitability for the first time. I was the primary concept creator and Senior Creative on the team.
Mercari: BRAND & PERFORMANCE PAID Social
Building trust and resonance is key for any brand, but particularly a marketplace like Mercari. When tasked with expanding upon their TV creative, I wrote several “pass through” scenarios, hitting on key insights driven by app data to speak to potential customers on a brand and performance level. I was the Senior Creative on this project.
Alka Seltzer Plus: BRANDED CONTENT
When Alka Seltzer Plus wanted to tap into Influencer Marketing, they knew they needed concepts that hit the mark and connected naturally with people. Based on research around how people try and avoid their colds, I wrote scripts for our athlete talent that would put Alka Seltzer in the hero’s role. I was the Creative Director and Writer for this project.
OOFOS: BRAND & PERFORMANCE SOCIAL
When you’re competing in the ultra-intense footwear category, it’s imperative that you do two things — build your brand, and sell those damn shoes! My job was to create high performing social ads that fulfilled those two directives, giving potential customers an introduction to the recovery-fueled company while offering a buy now reason to believe. I was the Senior Creative and Writer on this client.
