Joe Aimonetti
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replay material [video]

videos you'll want
to watch again

OCULTO - PRODUCT LAUNCH VIDEO

Anheuser-Busch/InBev launched a new product line at SAMCON, its annual sales and marketing conference in St. Louis. We shot launch asset footage, based on original ideas, and I cut this video into a lifestyle piece.

MIAMI HEAT - TV SPOTS

Heading into March, several games at AmericanAirlines Arena needed an extra promotional push. I came up with the tagline, "HEAT Fans, you DON'T want to miss this!" and several ideas for video support, including using the HEAT's announcer, Michael B., to say the tagline just before his pre-game player introductions.


AETNA - DMI EXPLAINER

In the complex world of healthcare insurance, Aetna needed an explainer video to describe the benefits of one of their products - Dental/Medical Integration, a program that identifies at-risk members that have not had a dental check-up and automatically enrolls them to help prevent possible complications down the road.

NBCUNIVERSAL - VIDEO SPOT

We were asked to construct a video spot to run during NBCU's International up-fronts in L.A. to help excite their audience of programming buyers from around the world about the capabilities of Comcast Wholesale, the engine that runs Comcast's broadcast and video network.


MassMutual - BeneClick! Corporate Video

I wrote and directed this piece to help introduce a new program for Mass Mutual - BeneClick! MassMutual wanted to highlight the value of their new benefits program to its members, namely that it was a one-stop app for everything.

Miami HEAT - Shane Battier’s Take Charge: Battaoke Promo

Miami HEAT player Shane Battier's Take Charge Foundation hosts a fundraiser each year featuring Shane and other HEAT players singing karaoke. I was tasked with scripting the promotional spot that aired online and on SunSports. I also helped direct the shoot.