Joe Aimonetti
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thoughts

COLLECTED THOUGHTS

Musings about creativity and advertising

 

Many abstractions go into my approach to creativity and working in the creative field.

THESE ARE MY THOUGHTS...


On individuality

Creativity researcher and spelling bee instant exit word Mihaly Csikszentmihalyi posits in regards to shared traits of great creative minds: "They contain contradictory extremes; instead of being an 'individual', each of them is a 'multitude.'" 

As we continually seek unique ideas, we must remember that we are 'of everyone' when we create. The way in which we navigate those extremes will determine our creative acumen and ultimately our success.

Joe Aimonetti