Joe Aimonetti
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thoughts

COLLECTED THOUGHTS

Musings about creativity and advertising

 

Many abstractions go into my approach to creativity and working in the creative field.

THESE ARE MY THOUGHTS...


On checking your work

Whether you're prepping for a monster pitch deck, or simply responding to a client email, checking your work is a very important, and shockingly easy, step to ensure you don't make any bone-headed mistakes.

Of course, without the benefit of full-time copy editors for every form of written communication we send out, we're bound to miss some things. But, a few simple checks can help:

  • Did you spell everyone's name correctly?
  • Did you run spellcheck?
  • Did you use the correct it's/its, their/there/they're, and any other common grammatical mistakes?
  • Did you check all the dates, times, timezones, and any other factual information that could confuse someone if it's wrong?
  • Did I re-read it?

When you re-read what you've written, I have one general rule: If it sounds weird out loud, it isn't correct. And you're finished. Instant professionalism and much less opportunity for embarrassing mistakes.

Joe Aimonetti