Joe Aimonetti
skylineNYC.png

thoughts

COLLECTED THOUGHTS

Musings about creativity and advertising

 

Many abstractions go into my approach to creativity and working in the creative field.

THESE ARE MY THOUGHTS...


On inspiration

Be inspired by actual things, not just what someone else has already created. If you're working on an infographic, determine the theme, the story, the message, then find images and colors and fonts that speak to those.

Perhaps the connectivity is inspired by a spiderweb, or a grid of NYC, or rock formation. It doesn't have to be wholly original, but it should be more than a copied version.

Joe Aimonetti