Joe Aimonetti
skylineNYC.png

thoughts

COLLECTED THOUGHTS

Musings about creativity and advertising

 

Many abstractions go into my approach to creativity and working in the creative field.

THESE ARE MY THOUGHTS...


On client meetings

Always be mindful of what the client says. Anything said in the room is gold. It’s the immediate reaction. It’s the next directive. It’s the hint of the direction they’re leaning. Follow up if they mention needing to hear more. Let them be if they say they need time to think about it.
Joe Aimonetti