Joe Aimonetti
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thoughts

COLLECTED THOUGHTS

Musings about creativity and advertising

 

Many abstractions go into my approach to creativity and working in the creative field.

THESE ARE MY THOUGHTS...


On choice

Do people want control?
Choice?

Maybe to a degree. What do you want for dinner? Ask someone. What should I wear versus having a uniform. Or a look book. That's not choice, that's consensus. We bet on the favorite. The best.

It's not the choice that's appealing, it's knowing that something will help you make the choice.

Joe Aimonetti