JOE AIMONETTI IS A WRITER | DIRECTOR | STRATEGIST FOR ADVERTISING & CONTENT
Thumb-PAUSING, SCROLL-STOPPING, attention-grabbing content for social, tv, and beyond.
concepting, STRATEGY, writing, and directing for agency and in-house teams.
THE REEL DEAL
WRITER
AD SCRIPTS
SOCIAL VIDEO
OOH & PRINT
BRAND VOICE
SPORT & FITNESS
ENTERTAINMENT
CPG & RETAIL
TECHNOLOGY
PEPSI: SUPER BOWL (SOCIAL)
Winner of 2x Telly Awards for Social Craft. 55M Views in 3 Days. +900% Engagement. Jay Pharaoh on my script: “No notes.”
CONCEPTS | PITCH | SCRIPT | CREATIVE DIRECTION
WALMART: SUPERHERO MOM
I pitched the idea that moms are truly superheroes and Walmart’s new Grocery Pickup service was their secret weapon to keep their families moving. These spots ran on social media channels, outperforming their TV creative that featured high value IP.
CONCEPTS | PITCH | SCRIPT | CREATIVE DIRECTION
SKYY VODKA: BORN IN SF
CONCEPTS | PITCH | SCRIPT
Skyy Vodka wanted to capture the spirit of SF in this influencer campaign, starring the incomparable Titus Burgess. Two distinct, insight-driven concepts came to life over a two-day shoot, building brand love and loyalty in a crowded category.
MORE CONTENT
MERCARI: CONCEPTS | PITCH | SCRIPT
EPSON: CONCEPTS | PITCH | SCRIPT
WIMPY KID: CONCEPTS | PITCH | SCRIPT
ADVERTISING
BRANDED CONTENT
SOCIAL VIDEO
DIRECTOR
OOFOS: ACTIVE RECOVERY ATHLETES
SWAYMAN: CONCEPTS | SCRIPT | DIRECTOR
CARR: CONCEPTS | SCRIPT | DIRECTOR
BRYANT: CONCEPTS | SCRIPT | DIRECTOR
IFIT: ON-DEVICE WORKOUT CONTENT
TIKI BARBER FOOTBALL WORKOUTS
DALEN SPRATT’S HAUNTED BAYOU
RUNNING THROUGH SOUTH AFRICA
HATHA YOGA AROUND JAMAICA
ENTREPRENUERSHIP
ARTISTIC EXPRESSION
AI & TECH EXPLORATION
BUSINESS CONSULTING
OTHER PROJECTS
PHOTOGRAPHY PORTFOLIO
A collection of my photographs taken around the world, both professionally and personally.
.LAST BATCH COOKIE COMPANY
My upstart vegan cookie company in Portland, OR. I am the owner and creative director.
A.I. CONTENT EXPLORATIONS
A collection of projects exploring the possibilities of generative A.I. in creative concepting.
THE DAVID BOWIE PROJECT
A modern meditation on David Bowie, originally a submission for W+K 12.
EXQUISITE CREATURES COFFEE
My plant-based coffee practice in Portland, OR. One of the cities top-rated shops. I am the owner.
POEMS ABOUT NEW YORK CITY
A collection of poems written during my time living and working in Manhattan.
LITTLE SIP POP-UP WINE BAR
A pop-up wine bar and vegan dining destination in Exquisite Creatures. I am the creative director.
BRAND PARTNERS
