JOE AIMONETTI IS A WRITER | DIRECTOR | STRATEGIST FOR ADVERTISING & CONTENT
THE REEL DEAL
October 3-7 | Starting at $500Thumb-stopping, attention-grabbing content for social, tv, and beyond. Roles include concepting, STRATEGY, writing, and directing for agency and in-house teams.
WRITER
EPSON: CONCEPTS | PITCH | SCRIPT
MORE CONTENT
MERCARI: CONCEPTS | PITCH | SCRIPT
SPORT & FITNESS
ENTERTAINMENT
CPG & RETAIL
TECHNOLOGY
PEPSI: SUPER BOWL (SOCIAL)
CONCEPTS | PITCH | SCRIPT | CREATIVE DIRECTION
Winner of 2x Telly Awards for Social Craft. 55M Views in 3 Days. +900% Engagement. Jay Pharaoh on my script: “No notes.”
WALMART: SUPERHERO MOM
CONCEPTS | PITCH | SCRIPT | CREATIVE DIRECTION
I pitched the idea that moms are truly superheroes and Walmart’s new Grocery Pickup service was their secret weapon to keep their families moving. These spots ran on social media channels, outperforming their TV creative that featured high value IP.
AD SCRIPTS
SOCIAL VIDEO
OOH & PRINT
BRAND VOICE
SKYY VODKA: BORN IN SF
CONCEPTS | PITCH | SCRIPT
Skyy Vodka wanted to capture the spirit of SF in this influencer campaign, starring the incomparable Titus Burgess. Two distinct, insight-driven concepts came to life over a two-day shoot, building brand love and loyalty in a crowded category.
WIMPY KID: CONCEPTS | PITCH | SCRIPT
DIRECTOR
ADVERTISING
BRANDED CONTENT
SOCIAL VIDEO
OOFOS: NATIONAL TV ADS
SWAYMAN: CONCEPTS | SCRIPT | DIRECTOR
CARR: CONCEPTS | SCRIPT | DIRECTOR
BAUMGARDNER: CONCEPTS | SCRIPT | ACD
STRATEGY
BRAND VOICE
AD CAMPAIGNS
POSITIONING
OTHER PROJECTS
PHOTOGRAPHY PORTFOLIO
A collection of my photographs taken around the world, both professionally and personally.
.LAST BATCH COOKIE COMPANY
An upstart vegan cookie company in Portland, OR. I am the owner and creative director.
A.I. CONTENT EXPLORATIONS
A collection of projects exploring the possibilities of generative A.I. in creative concepting.
ENTREPRENUERSHIP
ARTISTIC EXPRESSION
AI & TECH EXPLORATION
BUSINESS CONSULTING
THE DAVID BOWIE PROJECT
A modern meditation on David Bowie, originally a submission for W+K 12.
EXQUISITE CREATURES COFFEE
A plant-based coffee practice in Portland, OR. One of the cities top-rated shops. I am the owner.
POEMS ABOUT NEW YORK CITY
A collection of poems written during my time living and working in Manhattan.
LITTLE SIP POP-UP WINE BAR
A pop-up wine bar and vegan dining destination in Exquisite Creatures. I am the creative director.