JOE AIMONETTI IS A WRITER | DIRECTOR | STRATEGIST FOR ADVERTISING & CONTENT

THE REEL DEAL

October 3-7  |  Starting at $500

Thumb-stopping, attention-grabbing content for social, tv, and beyond. Roles include concepting, STRATEGY, writing, and directing for agency and in-house teams.

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WRITER

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EPSON: CONCEPTS | PITCH | SCRIPT

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MORE CONTENT

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MERCARI: CONCEPTS | PITCH | SCRIPT

SPORT & FITNESS

ENTERTAINMENT

CPG & RETAIL

TECHNOLOGY

PEPSI: SUPER BOWL (SOCIAL)

CONCEPTS | PITCH | SCRIPT | CREATIVE DIRECTION

Winner of 2x Telly Awards for Social Craft. 55M Views in 3 Days. +900% Engagement. Jay Pharaoh on my script: “No notes.”


WALMART: SUPERHERO MOM

CONCEPTS | PITCH | SCRIPT | CREATIVE DIRECTION

I pitched the idea that moms are truly superheroes and Walmart’s new Grocery Pickup service was their secret weapon to keep their families moving. These spots ran on social media channels, outperforming their TV creative that featured high value IP.

AD SCRIPTS

SOCIAL VIDEO

OOH & PRINT

BRAND VOICE

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SKYY VODKA: BORN IN SF

CONCEPTS | PITCH | SCRIPT

Skyy Vodka wanted to capture the spirit of SF in this influencer campaign, starring the incomparable Titus Burgess. Two distinct, insight-driven concepts came to life over a two-day shoot, building brand love and loyalty in a crowded category.

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WIMPY KID: CONCEPTS | PITCH | SCRIPT

DIRECTOR

ADVERTISING

BRANDED CONTENT

SOCIAL VIDEO

OOFOS: NATIONAL TV ADS

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SWAYMAN: CONCEPTS | SCRIPT | DIRECTOR

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CARR: CONCEPTS | SCRIPT | DIRECTOR

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BAUMGARDNER: CONCEPTS | SCRIPT | ACD

STRATEGY

BRAND VOICE

AD CAMPAIGNS

POSITIONING

OTHER PROJECTS 

PHOTOGRAPHY PORTFOLIO

A collection of my photographs taken around the world, both professionally and personally.

.LAST BATCH COOKIE COMPANY

An upstart vegan cookie company in Portland, OR. I am the owner and creative director.

A.I. CONTENT EXPLORATIONS

A collection of projects exploring the possibilities of generative A.I. in creative concepting.

ENTREPRENUERSHIP

ARTISTIC EXPRESSION

AI & TECH EXPLORATION

BUSINESS CONSULTING

THE DAVID BOWIE PROJECT

A modern meditation on David Bowie, originally a submission for W+K 12.

EXQUISITE CREATURES COFFEE

A plant-based coffee practice in Portland, OR. One of the cities top-rated shops. I am the owner.

POEMS ABOUT NEW YORK CITY

A collection of poems written during my time living and working in Manhattan.

LITTLE SIP POP-UP WINE BAR

A pop-up wine bar and vegan dining destination in Exquisite Creatures. I am the creative director.