Joe Aimonetti
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JUST Water [brand]

Venice Beach takeover

 

#JUSThoops

Armed with an amazing influencer network and intriguing resources, JUST Water reached out for an idea that would articulate its unique value proposition: that doing the right thing is better, and bring a spark to Venice Beach, positioning the brand as the water company that makes genuine moments of surprise and delight happen. 


SHOW ON THE BEACH

We connected beach goers and ballers with some of the world's best basketball players - NBA veteran Rasual Butler and L.A. Clipper Austin Rivers, for a truly memorable experience - trying out in front of, and playing with, the pros. The event and subsequent film generated great social media buzz and got JUST Water in the hands of over 1800 delighted consumers.

:30 Social Media Teaser


EVENT PHOTOS