An entry project for Wieden + Kennedy 12; Invited to Final Round of 24. My assignment for this 3-day project: Tell today’s youth, most of whom have heard of David Bowie but really don’t know anything about him, why they should worship David Bowie.
Worship is a natural function of being young. As we each come into ourselves, discovering icons to look up to makes the process a little easier. In them we find aspects to relate to, to emulate, and to worship. The David Bowie Project is the result of a search for modern iconicism. I wanted to separate worship from typical digital standards -- Twitter Followers, Facebook Friends, Likes, Repins, and +1’s -- and return to the roots of why we love our heroes.
Worship is the reaction to feeling completely understood -- and Bowie Understands You. This was the thesis to the entire project. Of all the youthful conundrums running through the minds of kids, Bowie has got their back.
Bowie Logo. Using the iconic album cover for Aladdin Sane, I created a stylized, angular graphic that would be easy for young people to recreate and distribute on their own.
Website. The home of The David Bowie Project, http://thedavidbowieproject.org, contains the mantras that breed a worshiping attitude toward the new Bowie. Visitors can also download and print their own Bowie posters, purchase Bowie icon apparel and accessories, and leave messages for other Bowie fans.
Flags. Using my homemade screen press, I created a series of small flags that were placed around Wieden + Kennedy’s corporate headquarters in Portland.
Banner. The exclamation point on the project was a 12-foot banner that I hand-painted in my living room. It was then hung from the 6th floor of the Wieden + Kennedy corporate headquarters in Portland.