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JUST Water


JUST WATERA VENICE BEACH TAKEOVER

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JUST Water


JUST WATERA VENICE BEACH TAKEOVER

#JUSThoops


Armed with an amazing influencer network and intriguing resources, JUST Water reached out for an idea that would articulate its unique value proposition: that doing the right thing is better, and bring a spark to Venice Beach, positioning the brand as the water company that makes genuine moments of surprise and delight happen. 


SHOW ON THE BEACH

We connected beach goers and ballers with some of the world's best basketball players - NBA veteran Rasual Butler and L.A. Clipper Austin Rivers, for a truly memorable experience - trying out in front of, and playing with, the pros. The event and subsequent film generated great social media buzz and got JUST Water in the hands of over 1800 delighted consumers.

:30 Social Media Teaser


EVENT PHOTOS

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Favorites


BIG IDEASDECKS AND THINGS

Favorites


BIG IDEASDECKS AND THINGS

CORONA, GLOBAL BUSINESS CAMPAIGN - PITCH DECK

When Corona wanted a global, integrated campaign around a travel platform, we pitched a whole new look, urging them to Set Course. The concept includes a global app, partnership ideas, digital and social ideas, as well as retail and experiential executions.


BUDWEISER TV SPOTS - PITCH DECK

Television commercial script pitches and extensions for Budweiser's Beer Responsible Day, featuring the idea: "make a plan to make it home." The ideas fit into the existing brand approach, to be more direct and upfront, positioning Budweiser as a trusted friend and advisor during epic nights out.


ROLLING ROCK - PROJECT 33

Asked to bring Rolling Rock's legendary attitude and style to life, I helped organize and implement Project 33 (2014) in Los Angeles, a celebration of music, art, and free spirits. The event included social media campaign winners taking a guided photo tour of L.A., then joining a Rolling Rock party where their best shots were on display, gallery-style. A kick-ass local band, along with a local street artist, made the night one to remember.


BUFFALO WILD WINGS, 2016 CITRUS BOWL - ACTIVATION DECK

As the title sponsor of the Citrus Bowl, Buffalo Wild Wings had to live up to its name and bring the fans of the competing teams an unexpected and unforgettable experience. We concepted and activated an integrated campaign, including experiential stunts, pre- and post-game promotions, and plenty of consumer engagement opportunities.


BUFFALO WILD WINGS - EXPERIENTIAL ACTIVATIONS

As a long-time sponsor of collegiate athletics, Buffalo Wild Wings brings their unique store experience to the premier NCAA championships, including the Men's Final Four, the Frozen Four, the Lacrosse Final Four, and the College World Series - each requiring need state-specific signage to make fans feel right at home.


HUM by verizon - EXPERIENTIAL ideation

Verizon was launching a brand new device for cars that would rival OnStar, but as a 3rd party add-on. Originally Verizon Vehicle, but now branded Hum, I was tasked with illuminating larger than life launch ideas that could be activated in major markets and as part of Verizon's sponsorship of Indy Car.

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Video


REPLAY MATERIAL

VIDEOS YOU'LL WANT TO WATCH AGAIN

Video


REPLAY MATERIAL

VIDEOS YOU'LL WANT TO WATCH AGAIN

OCULTO - PRODUCT LAUNCH VIDEO

Anheuser-Busch/InBev launched a new product line at SAMCON, its annual sales and marketing conference in St. Louis. We shot launch asset footage, based on original ideas, and I cut this video into a lifestyle piece.

MIAMI HEAT - TV SPOTS

Heading into March, several games at AmericanAirlines Arena needed an extra promotional push. I came up with the tagline, "HEAT Fans, you DON'T want to miss this!" and several ideas for video support, including using the HEAT's announcer, Michael B., to say the tagline just before his pre-game player introductions.


AETNA - DMI EXPLAINER

In the complex world of healthcare insurance, Aetna needed an explainer video to describe the benefits of one of their products - Dental/Medical Integration, a program that identifies at-risk members that have not had a dental check-up and automatically enrolls them to help prevent possible complications down the road.

NBCUNIVERSAL - VIDEO SPOT

We were asked to construct a video spot to run during NBCU's International up-fronts in L.A. to help excite their audience of programming buyers from around the world about the capabilities of Comcast Wholesale, the engine that runs Comcast's broadcast and video network.

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Social Digital


SHARE-WORTHY

SOCIAL AND DIGITAL PROJECTS WORTH LIKING

Social Digital


SHARE-WORTHY

SOCIAL AND DIGITAL PROJECTS WORTH LIKING

MIAMI HEAT



ADIDAS NEO


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Websites


CLICK BAIT

WEBSITES THAT ENGAGE

Websites


CLICK BAIT

WEBSITES THAT ENGAGE

MIAMI HEAT


I concepted and led development of two responsive interstitial sites on heat.com that promoted special game uniforms worn by the players. We used customized CMS and original UI/UX engineering under tight timeline management, creating engaging fan experiences that also sold jerseys.

THROWBACK BLACK JERSEY CAMPAIGN | VISIT >

NAME COLLECTION JERSEY CAMPAIGN | VISIT >


COMCAST


MACHINEQ | VISIT >

The future of connectivity could very well rely on IoT networks. Comcast tapped us to create a new brand to bring their LoRa technology to consumers. machineQ is inspired by Alan Turing's work in artificial intelligence - where IQ meets AI.


WTW


WILLIS TOWERS WATSON | VISIT >

When Willis Towers Watson wanted to reach high value leads, we built an integrated microsite and direct mail campaign to explain their OneExchange product. A fresh take on private benefits marketplace advertising.

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Radio


SOUND WAVES

RADIO spots promoting college football gear

Radio


SOUND WAVES

RADIO spots promoting college football gear

ADIDAS



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Print


PAGE-TURNERSSOME PROJECTS ARE BETTER ON PAPER

Print


PAGE-TURNERSSOME PROJECTS ARE BETTER ON PAPER

ROLLING ROCK



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