Joe Aimonetti

thoughts

COLLECTED THOUGHTS

Musings about creativity and advertising

 

Many abstractions go into my approach to creativity and working in the creative field.

THESE ARE MY THOUGHTS...


On limited creativity

Maya Angelou says of creativity, the more you use, the more you have. I've always found that if I'm up against a project that doesn't seem to be going anywhere, I'll start talking about other ideas I have with someone. And in that moment of giving, those creative roadblocks tend to give way.

Creativity shares that quality with things like friendship, and love. If we continue to give, imagine what we can create!

Joe Aimonetti