Joe Aimonetti

thoughts

COLLECTED THOUGHTS

Musings about creativity and advertising

 

Many abstractions go into my approach to creativity and working in the creative field.

THESE ARE MY THOUGHTS...


On creative road blocks

It's easy to sit around and blame. To believe that factors outside your control conspired to concoct a plan to knock you off course. When you focus on the "why not", the road blocks are inevitable. 

Instead, re-focus on "how". On "why". Watch those deterrents dissipate. When we examine a problem by thinking about the positives, we find ourselves exploring positive solutions.

Joe Aimonetti