Joe Aimonetti

thoughts

COLLECTED THOUGHTS

Musings about creativity and advertising

 

Many abstractions go into my approach to creativity and working in the creative field.

THESE ARE MY THOUGHTS...


On making a logo

It's not so much about creating something cool. Or even wholly unique. It's about creating what's right for the client. Does it say their tagline? Does it convey their message? If it was a person, would you want to talk to them? If it's all about engagement, let's make our logos an interesting conversation.

Joe Aimonetti