Joe Aimonetti

thoughts

COLLECTED THOUGHTS

Musings about creativity and advertising

 

Many abstractions go into my approach to creativity and working in the creative field.

THESE ARE MY THOUGHTS...


On New York City

Three weeks in and the mystique that accompanies the thought of living in New York is a real power. Buildings here are not just architecture, they're blank canvases, and landmarks, and art, and beacons. Every person, a possibility. Even traffic is more than a series of cars constantly on the verge of honking - it's an ever-changing obstacle course of live-action Frogger (or Crossy Roads for the younger kids). The energy is palpable. The inspiration is ripe and ready to be plucked. The opportunities are endless. Let's get to work >

Joe Aimonetti