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work history


IDEA
GENERATOR

MY SKILL IS WRITING.
MY LOVE IS CREATING.
LET'S DO SOMETHING FUN.

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work history


IDEA
GENERATOR

MY SKILL IS WRITING.
MY LOVE IS CREATING.
LET'S DO SOMETHING FUN.

A BASKETBALL METAPHOR MANIFESTO
A versatile point-forward and natural floor general, commanding a unique style and strong court presence. Features a freakish flair for finishing when it counts, in-the-gym range, and a rare ability to assist from the inside. Makes teammates better through stellar help-side skills, tireless effort, and a willingness to take, and make, the big shot.



WORK // CLIENTS

CURRENTLY

FREELANCE CREATIVE DIRECTOR // COPYWRITER
SPORTS // TECH // FOOD // CULTURE
PHILADELPHIA // NEW YORK CITY // LOS ANGELES // PORTLAND

TV & VIDEO // CAMPAIGN & PITCH // RADIO // WEB // DIGITAL // EXPERIENTIAL // SOCIAL

PREVIOUSLY

CREATIVE DIRECTOR
MOD // PHILADELPHIA, PA

COMCAST // NBCUNIVERSAL // AETNA // WILLIS TOWERS WATSON // MCGRAW-HILL // MASSMUTUAL // THE QUELL FOUNDATION

PREVIOUSLY

SENIOR COPYWRITER
MOMENTUM WORLDWIDE
ST. LOUIS, MO

SAMSUNG // VERIZON // BUFFALO WILD WINGS // THE BALVENIE // BUDWEISER // CORONA // NEW BUSINESS

PREVIOUSLY

COPYWRITER
GROUP 360 WORLDWIDE
ST. LOUIS, MO

ANHEUSER-BUSCH/INBEV BRANDS: BUDWEISER // ROLLING ROCK // STELLA ARTOIS // NATURAL LIGHT // BUSCH // OCULTO // BUD LIGHT

PREVIOUSLY

LEAD CREATIVE / COPYWRITER
THE MIAMI HEAT
MIAMI, FL

TV // RADIO // WEB // SOCIAL MEDIA // MARKETING // SPECIAL PROJECTS



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Latest Work


LATEST WORK

I JUST DID THIS.

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Latest Work


LATEST WORK

I JUST DID THIS.

JUST WATER: EVENT ACTIVATION AND CONTENT GENERATION

#JUSThoops
Armed with an amazing influencer network and intriguing resources, JUST water reached out for an idea that would articulate its unique value proposition, that doing the right thing is better, and bring a spark to Venice Beach, positioning the brand as the water company that makes genuine moments of surprise and delight happen. 

We connected beach goers and ballers with some of the world's best basketball players, NBA veteran Rasual Butler and L.A. Clipper Austin Rivers, for a truly memorable experience - trying out in front of, and playing with, the pros. The event and subsequent film generated social media buzz and got JUST water in the hands of 1800 delighted consumers.

:30 Social Media Teaser

PHOTOS

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thoughts-preview


WORD
SMITHER

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thoughts-preview


WORD
SMITHER

BITE-SIZED NUGGETS
On the Internet, there's a lot to be said. And a lot to be read. And the things that are said, and the things that are read sometimes rhyme. But this is neither the place, nor the time. Instead, I keep track of the ideas I find and the little nuggets of inspiration that enter my mind.