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IDEA

GENERATOR
MY SKILL IS WRITING || MY LOVE IS CREATING

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IDEA

GENERATOR
MY SKILL IS WRITING || MY LOVE IS CREATING

BKLYN-BASED


CREATIVE DIRECTOR, BORN FROM COPY

I specialize in advertising copy and content ideation, video scripting, integrated campaigns, pitch work, digital / social execution, experiential, and creative management for sports, tech, CPG, beverage, and culture.


THOUGHTS

Get a sense of how I think, what I think about, and the types of topics we might discuss...


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SAM Medical


 

 

FEATURED
SOME OF MY FAVORITES

SAM Medical


 

 

FEATURED
SOME OF MY FAVORITES

SAM MEDICAL


SAM XT LAUNCH

A market game-changer, SAM XT features TRUFORCE auto-locking buckle technology that allows the tourniquet to be applied with the precise amount of pressure. I co-directed the product lifestyle photo and video shoot and did the copywriting for samxt.com and initial social media campaigning.


LAUNCH MICROSITE

[Click image to view]


Social Media

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B-DUBS


BUFFALO WILD WINGS, 2016 CITRUS BOWL - ACTIVATION DECK

As the title sponsor of the Citrus Bowl, Buffalo Wild Wings had to live up to its name and bring the fans of the competing teams an unexpected and unforgettable experience. We concepted and activated an integrated campaign, including experiential stunts, pre- and post-game promotions, and plenty of consumer engagement opportunities.

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JUST Water


JUST WATERA VENICE BEACH TAKEOVER

JUST Water


JUST WATERA VENICE BEACH TAKEOVER

#JUSThoops


Armed with an amazing influencer network and intriguing resources, JUST Water reached out for an idea that would articulate its unique value proposition: that doing the right thing is better, and bring a spark to Venice Beach, positioning the brand as the water company that makes genuine moments of surprise and delight happen. 


SHOW ON THE BEACH

We connected beach goers and ballers with some of the world's best basketball players - NBA veteran Rasual Butler and L.A. Clipper Austin Rivers, for a truly memorable experience - trying out in front of, and playing with, the pros. The event and subsequent film generated great social media buzz and got JUST Water in the hands of over 1800 delighted consumers.

:30 Social Media Teaser


EVENT PHOTOS